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The Secret to Successful New Food Products: Why Consumer Research Matters

How many times have you seen a new product hit the market with a lot of hype, only to disappear soon after? The truth is, not every food product will be successful. But what if you could increase your chances of success before even launching your product?

At TLL Food Tech, we believe that creating successful new food products requires more than just a great idea or recipe. It requires a deep understanding of your target consumers, gained through thorough market research and product testing. In this post, we'll share a case study with Mīti beef bars that demonstrates the power of consumer research and sensory testing.

The Power of Sensory Testing

We conducted extensive sensory testing with over 100 consumers to evaluate their liking of Mīti beef bars on multiple attributes, including taste, texture, aroma, and appearance. The results showed that this product met basic taste expectations, scoring well above average on overall liking. This gave the company the confidence that their product has a good chance of being liked by a large group of consumers.

Identifying Purchase Motivators

By directly asking consumers about influential product features and messaging, we gained actionable insights. Consumers valued Mīti meat bars' protein, vitamin, and mineral content over other attributes like ingredients. Highlighting these benefits boosted purchase motivation by 7%, showing the importance of nutritional claims.

The Takeaway

Our consumer testing validated the product's acceptability and generated pivotal insights that will allow Mīti to optimize both their product and marketing strategy. We highly recommend thorough consumer research and sensory testing before launching any new product. The cost of consumer research is relatively low compared to the production cost of the product, and it can make all the difference in a product's success.

Let Us Help You

If you're developing a new food product, don't leave its success to chance. Contact us to learn how we can help you design and conduct studies tailored to your product and objectives. With our expertise, you can create a product that meets consumer needs and preferences, and sets you up for success in the market.


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